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    Items where Author is "Tsougkou, E."

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    Tsougkou, E., Karampela, M. & Balabanis, G. ORCID: 0000-0001-7113-3001 (2024). Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach. International Marketing Review, 41(6), pp. 1330-1357. doi: 10.1108/imr-09-2023-0237

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