City Research Online

Items where Author is "MacRury, I."

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Yoon, H. ORCID: 0000-0001-5679-3335 (2024). The hidden persuaders in your entertainment? (1st ed.) In: MacRury, I. & Manika, D. (Eds.), Digital Advertising Evolution. (pp. 146-161). Abingdon, Oxon, and New York: Routledge. doi: 10.4324/9781003168485-13

Dane, J. & Yoon, H. ORCID: 0000-0001-5679-3335 (2009). Lynx: the challenges of lad culture. (3rd Edition ed.) In: Powell, H., Hardy, J., Hawkin, S. & MacRury, I. (Eds.), The Advertising Handbook. (pp. 91-98). London, UK: Routledge. doi: 10.4324/9781315881416

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